The Art of Rebranding Seminar
Whether a brand represents a person, cause, team, or organization, it serves as the fundamental identity, narrative and promise that people have come to expect. As the shifts in consumer habits, purchase patterns, and organizational structures continue to reshape industries, a brand encounters moments that require realignment with the newly evolved landscape.
This seminar will address the following questions:
- When does it make sense to rebrand?
- What elements should I consider when rebranding?
- How do I transition and introduce the new brand?
- Where should I invest resources during a rebrand?
- How do I ensure the longevity of the new brand?
PATHOS, the Creative Intelligence firm, is located in the heart of Downtown West Palm Beach and specializes in Enterprise Innovation Marketing. Creative Intelligence is our signature belief that solving a problem requires the coming together of diverse minds. Through the gathering of people with different backgrounds, opinions, and experiences, we are able to blend big picture strategy with design-oriented thinking. By reimagining what is possible and prioritizing people first, we help businesses grow the right way and proactively prepare for uncharted territory in the digital age.