Born in Buenos Aires, Argentina, Veronica Vidal grew up in a multicultural family shaped by the resilience of immigrants from Spain and Argentina’s rural provinces. She earned a degree in stage design, taught art, and worked in Argentina’s transportation sector before moving to Palm Beach County in 2001. After a brief period cleaning homes to support her young son, Veronica founded Custom Cleaning & Management Services (CCMS) in 2004 with only $50. Through determination and strategic use of small business programs, she built CCMS into a leader in public hygiene, sustainability, and innovation. A graduate of advanced programs at Goldman Sachs, Stanford, and Harvard Business School, Veronica now advocates for professional recognition within the cleaning industry and supports Hispanic women in the workforce.
