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CONVENTION BUREAUS
- 2195 Southern Blvd., Suite 400 West Palm Beach FL 33406
- (561) 233-3000
- (800) 833-5733
- (561) 233-3009
- Visit Website
Hours:
Monday - Friday: 8:30 a.m. - 5:30 p.m.
Saturday & Sunday: Closed
About Us
Discover Palm Beach County Inc. dba Discover The Palm Beaches (DTPB) serves as Palm Beach County’s travel planning resource for domestic and international visitors. As the official destination marketing organization charged with promoting Palm Beach County as a leisure travel and meetings destination, Discover The Palm Beaches plans and executes initiatives in a broad range of areas including sales, marketing, research, visitor services, and industry relations.
The goal is to deliver the right message through the right medium to the right audience at the right time in order to increase visitation and economic impact in Palm Beach County. Discover The Palm Beaches is a private non-profit corporation that is funded primarily by the collection of a “bed tax” paid by lodging guests for short-term stays in Palm Beach County.
Discover The Palm Beaches is only one of the non-profit tourism organizations acting under contract to the County. The Tourist Development Council whose responsibility is contract oversight of the agencies funded by the “bed tax,” also acts as a liaison between the agencies and the Board of County Commissioners. The other agencies under the umbrella of the TDC are the Cultural Council of Palm Beach County, the Palm Beach County Film & Television Commission, and the Palm Beach County Sports Commission.
Rep/Contact Info

Sergio Piedra
Sergio Piedra is Director, Community Engagement & Advocacy for Discover The Palm Beaches.
A 23-year veteran of the organization, he started in the public relations department. Then, worked with travel agents, airlines, and tour operators. Followed by website and collateral content development. He’s now advocating for tourism at all levels of government and throughout the community. Plus, leading the Storm Emergency Team during hurricane season.
Previously, he served in the West Palm Beach mayor’s office, specializing in events. He also spent time as a journalist with the Columbia Missourian and Sun-Sentinel. Sergio is a graduate of the University of Missouri.