After 20-plus years as an advertising creative on global brands, Jannie Matheson changed careers to real estate and is currently a Realtor with Illustrated Properties. Sellers benefit from Matheson’s creative chops because she’s trained to find a unique selling point, understand its value and connect to buyers. Professionalism and creativity are important to her success in marketing properties. This skill benefits buyers, too, as she helps them see under-appreciated competitive benefits of one property over another. In negotiations, Matheson uses these insights to clients’ advantage. Her ratings are all 5 stars. A third generation Floridian, Matheson grew up in El Cid and currently lives in downtown West Palm Beach. In between, she attended college and graduate school in Georgia. Matheson also serves as a Trustee of the Chamber of Commerce of the Palm Beaches.
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