Brand Mission: Harnessing the Power of Purpose

Often underestimated, a brand mission can have a profound impact on a brand's success, from customer engagement and loyalty to customer decision-making and shaping brand strategy. Before investing in any brand design, it is wise to make sure that your brand mission is clearly defined.
In this post, we'll explore the following topics:

• What is a brand mission?
• Why do you need a brand mission?
• How to define your brand mission?