News Release: THE “ANY TIME IS 3TS TIME” CAMPAIGN COMES TO PALM BEACH COUNTY, THANKS TO THE PNC FOUNDATION
FOR IMMEDIATE RELEASE
Contact: Megan Kossove, Director of Communication
THE “ANY TIME IS 3Ts TIME” CAMPAIGN COMES TO PALM BEACH COUNTY,
THANKS TO THE PNC FOUNDATION
Free, bilingual resources will empower hundreds of parents statewide
to advance brain development for children birth to age three
Palm Beach County, FL (September 15, 2020) - The PNC Foundation has awarded a $400,000 grant to the Florida Association of Early Learning Coalitions, benefiting 16 Early Learning Coalitions across the state to launch the “Any Time is 3Ts Time” campaign. The Early Learning Coalition of Palm Beach County received a $30,000 grant to share this brain development campaign with parents in Palm Beach County.
Created by the TMW Center for Early Learning + Public Health at the University of Chicago, the campaign is designed to empower parents with knowledge and skills to foster the early cognitive and socio-emotional development of their infants and toddlers. “Any Time is 3Ts Time” is supported by the PNC Foundation in collaboration with PNC Grow Up Great®, a bilingual $500 million, multi-year initiative to help prepare children from birth to age 5 for success in school and life. Research shows that the more adults talk and interact with kids right from the start, the stronger kids’ brains grow.
With science as the cornerstone, the "Any Time is 3Ts Time" campaign is built on the 3Ts – “Tune In, Talk More and Take Turns” – a simple, yet powerful tool that helps parents make the most of everyday interactions with their young children. VIDEO LINK
As part of this campaign, the Early Learning Coalition of Palm Beach County is going to empower parents with simple and effective tools to encourage more conversation in homes, on the way to work, at meal time, bath time, and even diaper changing time, with a special focus in underserved neighborhoods.
“We are excited to bring awareness of these high-quality early educational resources to our communities here in Florida,” said Chad Loar, PNC regional president for the west & central Florida market. “Built upon the foundation of the TMW Center’s proven research, these tools will have a big impact on the children whose families seize this opportunity to enhance their development and early learning experiences.”
“The 3Ts campaign is something that all families in Palm Beach County can benefit from,” said Warren Eldridge, CEO of the Early Learning Coalition of Palm Beach County. “Taking the time to ‘Tune In’ to your kids, ‘Talk More’ with them, and ‘Take Turns’ in conversation whether they are 6 months old or 16 years old is beneficial for brain development and the parent-child relationship.”
“This important relationship brings business and education leaders together to support families in their endeavor to raise strong, confident children,” said Erin Smeltzer, AELC executive director. “We are so thankful to the PNC Foundation for investing in Florida’s families and young children at a time that lays the foundation for their future success.”
The Early Learning Coalition of Palm Beach County makes sure that every child is ready to succeed in school and life. We coordinate with community partners to provide parents with information and assistance to select high-quality child-development services, including Voluntary Prekindergarten, School Readiness, and other vital early learning programs. For more information, visit: elcpalmbeach.org.
The PNC Foundation focuses its philanthropic mission on early childhood education and community and economic development, which includes the arts and culture. Through Grow Up Great, its signature cause that began in 2004, PNC has created a bilingual $500 million, multi-year initiative to help prepare children from birth to age 5 for success in school and life. For more information, visit http://www.pncgrowupgreat.com.
The Association of Early Learning Coalitions (AELC) is an organization comprised of 30 early learning coalitions throughout the State of Florida. The AELC supports the role of the early learning coalitions as they collaborate with providers to develop and administer comprehensive early childhood programs that prepare young children to succeed in school and in life. For more information about your local early learning coalition and their participation in the 3T’s campaign, visit http://aelcfl.org/#COALITIONS.
The TMW Center for Early Learning + Public Health develops, tests, and disseminates evidence-based, parent- and caregiver-directed interventions that promote children's cognitive, language, and social-emotional development. Through its outreach, the Center aims to influence the broader fields of health, education, and social services with a preventive, evidence-driven approach that focuses on the importance of the first three years of life. Learn more at www.tmwcenter.uchicago.edu.