Are you being tracked everywhere you go?
Company: Discover The Palm Beaches Speaker:Gustav Weibull, Senior Director, Business Intelligence/Research Topic: Visitor Profile Tracking
Traditionally measures visitation
Uses cell location data to measure visitation
Attributes digital promotional efforts to visitation
Gustav Weibull is the Senior Director of Business Intelligence & Research at Discover The Palm Beaches. He has spent the last 10 years developing and innovating research initiatives to measure the impact of Discover The Palm Beaches on the overall tourism economy.
Science and Technology Committee The Science and Technology Committee meets on the first Thursday of the month at 8:30a.m. or 12:00p.m. at varying locations. Visit the Science and Technology webpage for more information about the group here.
For more information on Sponsorship and hosting opportunities to the Science and Technology Committee, contact membership Services at (561) 833-3894.
*Photos and/or videos will be taken at this event for publications and promotions.