Comcast’s Xfinity today announced the launch of Xfinity Membership, a new loyalty experience that brings customers’ favorite rewards together with even more benefits, including epic experiences, everyday perks and special discounts. Designed to make the benefits easier to access and more rewarding than ever, Xfinity Membership includes automatic status, at no additional cost and with no enrollment required.
 
Beginning today, all eligible Xfinity customers will automatically become Xfinity Members, gaining access to a new, elevated membership experience that delivers weekly perks, meaningful discounts, and once-in-a-lifetime experiences. Now, Xfinity Membership status is based on the number of eligible Xfinity services a customer has and tenure with Comcast’s Xfinity. Over 30% of customers currently enrolled in the Xfinity Rewards program, which will be retired starting now, will be automatically upgraded to a higher tier within the new Xfinity Membership experience with even more value unlocked from day one.

A STAR-STUDDED MEMBERSHIP KICK OFF IN SAN FRANCISCO
Xfinity Membership launches with a slate of premium opportunities, including exclusive access to the Bay Area Host Committee’s BAHC Live! Concert Series Presented by Xfinity, during the week leading up to The Big Game in San Francisco. Pop singer Benson Boone will kick off the series on Thursday, Feb. 5, followed by EDM DJ Martin Garrix on Feb. 6, and country music star Chris Stapleton on Feb. 7.

THE ULTIMATE MEMBERSHIP EXPERIENCE
Xfinity Membership is designed to make loyalty effortless. Members enjoy automatic access to three categories of benefits that evolve yearlong:

• Perks: Weekly entertainment benefits, including movie giveaways and $1 rentals, exclusive merchandise, and rotating surprises refreshed every Thursday
• Discounts: Savings on mobile, streaming, and accessories, including Peacock Premium ‘on us’ for eligible members
• Exclusives: Unforgettable experiences such as VIP event access, and behind-the-scenes opportunities

• Silver (0-1 Years or 1 Service)
• Gold (>1-5 Years or 2 Services)
• Platinum (>5-10 Years or 3 Services)
• Diamond (10+ Years or 4+ Services)